"From" price
In Spanish contracts: Precio "desde"
The lowest price a rental company can defend for a car, usually a low-season, long-duration figure shown without its conditions. Most Barcelona supercar listings use one; the price you are quoted for real dates is often 50 to 100 % higher.
Example
A broker lists a 911 Turbo S "from €572 a day"; that figure is the 28-day rate. The one-day price is €1,000.